Journal
MOTIVATION AND EMOTION
Volume 46, Issue 5, Pages 702-718Publisher
SPRINGER/PLENUM PUBLISHERS
DOI: 10.1007/s11031-022-09956-z
Keywords
Anticipated pride emotional appeals; Descriptive norms; Injunctive norms; Message design approach (MDA); Socially desirable behaviors
Categories
Funding
- Stan Richards School of Advertising and Public Relations, Moody College of Communication, the University of Texas at Austin
Ask authors/readers for more resources
The current study replicated prior research to clarify the mixed findings by creating anticipated pride appeals and embedding them into standard descriptive norms messages. In an online experiment, U.S. adults were recruited and exposed to two similar messages. The results showed that exposure to emotional descriptive norm messages influenced intentions by eliciting the desired emotional response, consistent with prior research findings.
The current study replicated prior research by creating anticipated pride appeals and embedding the appeals into standard descriptive norms messages to explicate the mixed findings in prior research. In an online experiment, adults in the U.S. (N = 277) were recruited via an online panel. Participants viewed two-similar messages including either descriptive norm information only or both anticipated pride appeals and descriptive norm information. Results indicated that exposure to emotional descriptive norm messages influenced intentions via eliciting the desired emotional response to the messages, which is consistent with findings in prior research.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available