Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 67, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2022.102999
Keywords
Service robots; Human -to -robot interactions; Theory of mind; Perceived service quality; The uncanny valley
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This study examines the effects of theory of mind capabilities on perceived service quality in human-robot interactions and finds that service robots with stronger theory of mind abilities enhance perceived service quality, which is mediated by perceived humanness and perceived usefulness.
In the near future, it is expected that we humans will receive an increasing part of various services from robots. Many observers, and several existing studies, indicate that we react more positively if our robots have humanlike attributes and capabilities, and the present study examines one such capability: theory of mind. It has to do with the ability to impute mental states to others, which is essential for human-to-human interaction (including interactions in service settings). More specifically, the present study examines the effects of perceptions of service robots' theory of mind capabilities in human-to-robot interactions when the main downstream variable is perceived service quality. Several mediators are also examined. To this end, two empirical studies comprising human-to-robot interactions in a domestic setting were conducted. Both studies indicate that a service robot with more as opposed to less perceived theory of mind enhances perceived service quality, and that this effect is mediated by perceived humanness and perceived usefulness in relation to the robot. It may be argued that a robot's theory of mind capability can also be seen as creepy, which may reduce perceived service quality, because a competent mind reader can create serious harm to others. In the present study, however, robotic theory of mind capabilities did not influence creepiness perceptions.
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