How do customers change their purchasing behaviors during the COVID-19 pandemic?

Article Business

The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

Ludvik Eger et al.

Summary: This research aims to understand the impact of the COVID-19 pandemic on consumer behavior, particularly focusing on changes in shopping patterns and preferences among different generations. The findings highlight significant differences and similarities in consumer behavior between generations during the pandemic, providing valuable insights for retailers and marketers to devise effective strategies.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Transportation

Estimating the impact of COVID-19 on air travel in the medium and long term using neural network and Monte Carlo simulation

Dothang Truong

Summary: The COVID-19 pandemic has significantly impacted the airline industry in the United States, leading to a sharp decline in air travel. The dynamic changes and uncertainties in the pandemic trend has made future air travel prediction challenging. The study reveals that the weekly economic index is the most crucial predictor for air travel, and even under the best-case scenario, it will take several years for air travel to return to pre-pandemic levels.

JOURNAL OF AIR TRANSPORT MANAGEMENT (2021)

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Article Agricultural Economics & Policy

COVID-19 and the Demand for Online Food Shopping Services: Empirical Evidence from TaiwanJEL Codes

Hung-Hao Chang et al.

Summary: Using data from Taiwan's largest agri-food e-commerce platform, we found that the coronavirus pandemic led to an increase in demand for online food shopping services, especially for grains, fresh fruit and vegetables, and frozen foods. Sales and customer numbers increased, benefiting small farms over agribusinesses, and there is a possibility of increased sales concentration on niche products.

AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS (2021)

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Article Environmental Sciences

Determinants of Consumers' Online/Offline Shopping Behaviours during the COVID-19 Pandemic

JiHyo Moon et al.

Summary: The COVID-19 pandemic has drastically changed consumers' daily lives in Korea, with many turning to online activities such as shopping and meetings. This study analyzes the characteristics of consumers who used offline shopping channels during the pandemic and investigates the determinants that will influence their choices between online and offline shopping channels post-pandemic. This research aims to provide a deeper understanding of consumer behavior during times of external impact like a pandemic.

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH (2021)

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Article Environmental Sciences

Does COVID-19 Affect the Behavior of Buying Fresh Food? Evidence from Wuhan, China

Jing Chen et al.

Summary: The study examines the impact of COVID-19 on fresh food shopping behavior in Wuhan, China. Results show an increase in online fresh food purchases by citizens during the pandemic, with factors such as online shopping frequency and age affecting post-lockdown shopping behavior. Insights from the study provide valuable information for managers, city planners, and policymakers.

INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH (2021)

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Article Business

Determinants of intention to continue usage of online shopping under a pandemic: COVID-19

Hamood Mohammed Al-Hattami

Summary: This study examines determinants of intention to continue using online shopping under COVID-19, finding that perceived Task-Technology Fit is a significant factor, and satisfaction, perceived usefulness, and trust also have positive impacts on consumers' intention to continue usage.

COGENT BUSINESS & MANAGEMENT (2021)

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Article Green & Sustainable Science & Technology