Journal
SUSTAINABILITY
Volume 14, Issue 12, Pages -Publisher
MDPI
DOI: 10.3390/su14127328
Keywords
food; alter-values; non-financial; value; typology; intrinsic; production-related; supply chain; emotio-cultural
Funding
- John Oldacre Foundation
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The values associated with food are constructed by market-based systems. This paper introduces a new typology, alter-values, to support a more holistic and sustainable food system. By changing the food environment and focusing on intrinsic and emotio-cultural values, it is possible to challenge and alter the structure of the conventional food system.
The values associated with food are framed and constructed by market-based systems that assign attributes to different foods across the marketplace. The aim of the paper was to conceptualize the range of non-financial aspects associated with food in the literature examined and a typology was introduced to position a new set of non-financial food values, the alter-values, which support the creation of a more holistic approach to visualize and reimagine a more sustainable, resilient food system that readdresses and respects such values. The four alter-values of interest, intrinsic, production-related, supply chain related, and emotio-cultural values, were discussed in the context of changing food environments, and a visualization of the typology was presented to explain them. By focusing especially on intrinsic and emotio-cultural values, an adaptation of the current food environment beyond pecuniary-based emphasis was possible. Such an approach helps to challenge the structure of the conventional food system towards a more citizen-driven sustainable model, altering priorities, with a drive towards embedding values and going beyond perceiving food only in terms of exchange value, to considering food as a vital aspect of life.
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