Journal
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
Volume 19, Issue 15, Pages -Publisher
MDPI
DOI: 10.3390/ijerph19159570
Keywords
sleep health; anthropomorphism design; message framing; voice type; interaction
Funding
- 2018 Jiangsu Province Graduate Scientific Research Innovation Project Research on the influence mechanism of digital interface design on visual cognition in complex systems [KYCX18_0069]
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This study examines the effects of different combinations of anthropomorphism, message framing, and voice type in cartoons on risk perception and behavioral intention regarding sleep behaviors. The results show that the integration of anthropomorphic design elements can positively impact users' attitudes toward cartoons, and risk perception plays a mediating role in the influence of anthropomorphism, message framing, and voice type on behavioral intention.
Insufficient sleep is a severe social public health problem that can adversely affect the physical and mental health of young people. This study examined risk perceptions for unhealthy sleep behaviors and intentions for healthy sleep behaviors under different combinations of anthropomorphism, message framing, and voice type in cartoons. We used a three-factor between-subject experiment of two (anthropomorphism: anthropomorphic vs. non-anthropomorphic) x two (message framing: positive frame vs. negative frame) x two (voice type: cartoon child voice vs. adult female voice) design. We examined the effects of different audiovisual combinations of cartoon attitude, risk perception, and behavioral intention and the mediating role of risk perception. The research results show that (1) the integration of anthropomorphic design elements can positively impact users' attitudes toward cartoons; (2) when the interface information is presented in a negative frame, anthropomorphism can more positively influence users' attitudes toward cartoons than non-anthropomorphism; and (3) anthropomorphism, message framing, and voice type in cartoons significantly interact with risk perception. In addition, risk perception mediates the influence of anthropomorphism, message framing, and voice type on behavioral intention.
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