Related references
Note: Only part of the references are listed.Spectator demand for the sport of kings
Babatunde Buraimo et al.
APPLIED ECONOMICS (2021)
Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP
Frank Findley et al.
JOURNAL OF ADVERTISING RESEARCH (2020)
The Effects of Content Likeability, Content Credibility, and Social Media Engagement on Users' Acceptance of Product Placement in Mobile Social Networks
Ivan Ka Wai Lai et al.
JOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH (2020)
Immediate Responses of Online Brand Search and Price Search to TV Ads
Rex Yuxing Du et al.
JOURNAL OF MARKETING (2019)
NCAA football television viewership: Product quality and consumer preference relative to market expectations
Katie M. Brown et al.
SPORT MANAGEMENT REVIEW (2018)
Enhancing Brand Credibility Via Celebrity Endorsement Trustworthiness Trumps Attractiveness and Expertise
Stephen W. Wang et al.
JOURNAL OF ADVERTISING RESEARCH (2018)
Effects of offline ad content on online brand search: insights from super bowl advertising
Deepa Chandrasekaran et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2018)
Government Communication Effectiveness and Satisfaction with Police Performance: A Large-Scale Survey Study
Alfred Tat-Kei Ho et al.
PUBLIC ADMINISTRATION REVIEW (2017)
Consumer Interest in Major League Baseball: An Analytical Modeling of Twitter
Nicholas M. Watanabe et al.
JOURNAL OF SPORT MANAGEMENT (2016)
Television Advertising and Online Shopping
Jura Liaukonyte et al.
MARKETING SCIENCE (2015)
Effectiveness of tobacco control television advertising in changing tobacco use in England: a population-based cross-sectional study
Michelle Sims et al.
ADDICTION (2014)
Search Engine Advertising Effectiveness in a Multimedia Campaign
German Zenetti et al.
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (2014)
Effects of Multi-Channel Marketing on Consumers' Online Search Behavior The Power of Multiple Points of Connection
Michel Laroche et al.
JOURNAL OF ADVERTISING RESEARCH (2013)
Sports participation and happiness: Evidence from US microdata
Haifang Huang et al.
JOURNAL OF ECONOMIC PSYCHOLOGY (2012)
Quantitative Trendspotting
Rex Yuxing Du et al.
JOURNAL OF MARKETING RESEARCH (2012)
Predicting the Present with Google Trends
Hyunyoung Choi et al.
ECONOMIC RECORD (2012)
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Raj Sethuraman et al.
JOURNAL OF MARKETING RESEARCH (2011)
Assessing a New Advertising Effect Measurement of the Impact of Television Commercials on Internet Search Queries
Dan Zigmond et al.
JOURNAL OF ADVERTISING RESEARCH (2010)
A test of the representativeness bias effect on stock prices: A study of Super Bowl commercial likeability
Charles Chang et al.
ECONOMICS LETTERS (2009)
Consumer responses toward sexual and nonsexual appeals - The influence of involvement, need for cognition (NFC), and gender
Sanjay Putrevu
JOURNAL OF ADVERTISING (2008)
Super bowl advertising effectiveness: Hollywood finds the games golden
R Yelkur et al.
JOURNAL OF ADVERTISING RESEARCH (2004)
The effect of content on perceived affect of super bowl commercials
SW Kelley et al.
JOURNAL OF SPORT MANAGEMENT (2004)
Compounding consumer interest - Effects of advertising campaign publicity on the ability to recall subsequent advertisements
HS Jin
JOURNAL OF ADVERTISING (2003)
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
SJ Newell et al.
PSYCHOLOGY & MARKETING (2001)
Share Paper
