Netflix in Mexico: An Example of the Tech Giant's Transnational Business Strategies

Netflix, as a tech company, is currently the largest global streaming platform challenging traditional US studios. This article analyses Netflix's transnational business strategies disrupting such status quo by focusing, on one local example: Mexico. Literature on Netflix has identified some of the transnational strategies studied here, this article adds to the discussion the use of local elements to infiltrate the power hub of Hollywood. By using the holistic scope of Political Economy, this research presents an integrated examination of: (a) the structural conditions of the Mexican audiovisual system in which Netflix is immersed; (b) the tech company's expansion strategies; (c) the case of the movie Roma as a pivot-like tactic to push forward different company goals. The article argues that Netflix, by setting a new form of audiovisual circulation through innovation technology, has understood the key areas to break the audiovisual market value chain allowing it to gain global dominance.

Automated summary

This article analyzes Netflix's position as the largest global streaming platform challenging traditional US studios as a tech company and explores its transnational business strategies using Mexico as an example. By employing the framework of Political Economy, the research examines the structural conditions of the Mexican audiovisual system, Netflix's expansion strategies, and the movie Roma as a pivotal tactic to achieve different company goals. The article argues that Netflix has disrupted the audiovisual market value chain and gained global dominance by introducing innovative technology for audiovisual circulation.