Effects of perceived value on satisfaction and revisit intention: Domestic vs. international tourists

Despite the availability of a considerable body of research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using the hierarchy of effects model, this paper seeks to investigate and compare the effects of perceived value dimensions (e.g. functional value, emotional value, and social value) on the satisfaction and revisit intentions of domestic and international tourists. Drawing upon quantitative data collected from guests of selected traditional guesthouses in the heritage city of Kashan, Iran, this study employed partial least squares, structural equation modelling, and multi-group analysis to test several research hypotheses. The findings of the study revealed significant differences in the effects of emotional and social values on satisfaction and the direct and indirect effects of social value on domestic and international tourists' revisit intentions through satisfaction. The results, therefore, emphasised the importance of functional and emotional values for international tourists, with the social value being more important for enhancing the satisfaction and revisit intentions of domestic tourists. Significant theoretical contributions and practical implications are provided in the conclusion section of the study.

Automated summary

This study investigates and compares the effects of perceived value dimensions on the satisfaction and revisit intentions of domestic and international tourists staying in traditional guesthouses. The findings reveal significant differences in the effects of emotional and social values on satisfaction, as well as the direct and indirect effects of social value on revisit intentions for domestic and international tourists.