4.2 Article

Emulating Coworkers: How and When Coworker Ideation Facilitates Employee Ideation

Journal

CREATIVITY RESEARCH JOURNAL
Volume 35, Issue 1, Pages 99-115

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10400419.2022.2049533

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This research investigates the impact of coworker ideation levels on employee creativity, as well as the underlying mechanism and boundary conditions of this influence. The study finds that high coworker ideation levels enhance employees' creative self-efficacy and stimulate their ideation. Furthermore, this positive influence is strengthened by the quality of exchange between the focal employee and their coworkers.
In this research, we explore how coworker ideation levels or, more specifically, the average ideation levels of coworkers within a workgroup affect a focal employee's ideation. We examine an underlying mechanism and a boundary condition of this influence process. Drawing on social cognitive theory, we argue that high coworker ideation levels are likely to stimulate a focal employee's ideation by enhancing their creative self-efficacy. Furthermore, we suggest that this positive influence is likely to be strengthened when the focal employee has a higher than lower quality of exchange with their coworkers. The results of two field studies provide support for all of the hypotheses. Contributions to theory and insights into practice and future research are discussed.

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