Journal
CURRENT ISSUES IN TOURISM
Volume 26, Issue 10, Pages 1554-1572Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/13683500.2022.2058468
Keywords
Weather conditions; tourism climate index; psychologically equivalent temperature; onshore expenditure; Tobit
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This study examines the impact of atmospheric conditions on destination expenditure, using real-time weather indicators such as Tourism Climate Index (TCI) and Physiologically Equivalent Temperature (PET) as data. The findings show that pleasant weather increases onshore expenditure among tourists, even after controlling for individual characteristics and cruise size.
Weather has been shown to affect consumption patterns by altering people's moods. This paper examines the impact of atmospheric conditions on destination expenditure considering cruise passengers' onshore expenditure as the case study. We exploit quasi-random variation in a set of hourly real-time weather indicators in a port of call, through the Tourism Climate Index (TCI) and the Physiologically Equivalent Temperature (PET), to draw inference about their effect on destination expenditure. Therefore, we capture the specific atmospheric conditions encountered by tourists, alleviating the usual aggregation bias in related studies. In particular, information about mean and maximum air temperature, wind speed, rainfall, sunshine duration and mean and minimum relative humidity is considered. We estimate a heteroskedastic Tobit model with an inverse hyperbolic sine transformation of the dependent variable that deals with problems of non-normality and extreme values. Controlling for several sociodemographic characteristics and cruise size, we find consistent evidence that pleasant weather (either using TCI or PET indexes) increases onshore expenditure. Our findings have important implications for destination management.
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