Journal
PSYCHOLOGY & MARKETING
Volume 39, Issue 8, Pages 1467-1486Publisher
WILEY
DOI: 10.1002/mar.21665
Keywords
antecedents; memorable tourism experience; outcomes; positive psychology; systematic review
Categories
Ask authors/readers for more resources
This study systematically reviews the existing literature on memorable tourism experience and identifies geographical bias, neglect of negative experiences, and reliance on quantitative methods. The study proposes seven recommendations for future research, including caution in using scales, cross-cultural studies, and consideration of positive and negative dimensions.
A decade of research has produced substantial results but the theorization of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this study systematically reviews, synthesizes, and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences, and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism experience scale; (2) the need for cross-cultural studies; (3) positive and negative dimensions in conceptualizing memorable tourism experience; (4) overcoming the limitations of self-report measures; (5) engaging in mixed methods research; (6) integrating suppliers' perspectives; and (7) combining theories, concepts, and disciplines. This study serves as a foundation for researchers and provides a holistic understanding of memorable tourism experience.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available