Social media platforms and social enterprise: Bibliometric analysis and systematic review

A considerable number of contributions at the intersection of social media platforms and social entrepreneurship has been witnessed over the past decade. The multi-disciplinary nature of current literature necessitates inte-grative insights on the topic. We thus undertake a two-pronged approach - bibliometric analysis followed by systematic review - to map the extant literature in a structured, objective, and quantitative way. We contribute to the literature as we (i) offer a classification of the literature in three clusters, namely 'social media platforms, social collaboration and social marketing', 'social media platforms and crowdfunding, and 'social media plat-forms and crowdsourcing'; (ii) analyze recent research development in each cluster, methodological develop-ment, countries co-authorship and evolution of research in the area; and (iii) propose a conceptual framework-accompanied by research propositions-that provides an overview of the literature at the intersection of social media platforms, various social entrepreneurial practices and their influence on the social enterprise perfor-mance. Our review culminates with numerous impactful research avenues for scholarly progression in the area. From a practical standpoint, this review integrates scattered findings into one body, allowing the practitioners and policymakers to discern the role of social media platforms in dealing with emerging societal problems and increasing operational efficiencies of social enterprises (SEs). To the best of our knowledge, this is the first review of its kind, offering unique perspectives at the nexus of social media platforms and SE's performance.

Automated summary

A significant number of contributions have been made at the intersection of social media platforms and social entrepreneurship over the past decade. To provide a structured and quantitative analysis of the existing literature, a two-pronged approach of bibliometric analysis and systematic review was undertaken. The review offers a classification of the literature into three clusters, analyzes recent research developments, and proposes a conceptual framework for understanding the influence of social media platforms on social entrepreneurial practices and performance. This review integrates scattered findings into one comprehensive body, providing insights for practitioners and policymakers on the role of social media platforms in addressing societal problems and improving operational efficiencies of social enterprises.