4.4 Article

Covid-19 and beyond: Broadening horizons about social media use in oncology. A survey study with healthcare professionals caring for youth with cancer

Journal

HEALTH POLICY AND TECHNOLOGY
Volume 11, Issue 3, Pages -

Publisher

ELSEVIER SCI LTD
DOI: 10.1016/j.hlpt.2022.100610

Keywords

Adolescent and young adult oncology; Healthcare professionals; Social media; COVID-19; Virtual mentorship

Funding

  1. Swiss Cancer Research Foundation [HSR-4361-11-2017]

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This study investigated the attitudes of Swiss healthcare professionals towards the use of social media in adolescent and young adult oncology and explored whether the COVID-19 pandemic has influenced these attitudes. The results showed that while social media was considered useful for various professional aspects, only a small proportion of participants used it regularly for professional reasons. Regression analysis indicated that self-assessed skillfulness with social media, the impact of COVID-19 on attitudes, and the oncology setting significantly predicted the assessment of social media's usefulness. Improving social media use through institutional guidelines and providing training interventions could enhance familiarity and increase awareness about ethical guidelines for using social media.
Objectives: The study aimed to explore the attitudes of Swiss healthcare professionals toward the use of social media in adolescent and young adult oncology, and to examine whether the ongoing social restrictions due to COVID-19 might have altered these attitudes.Methods: This research was a survey study. The subjects were healthcare providers working in pediatric or adult oncology settings in Switzerland. 62 providers completed the survey. We performed descriptive and inferential statistical analyses.Results: While considered useful for various professional aspects (professional life 62.1%, educational purposes 72.7%, networking 83.3%, patient engagement 57.6%, clinical trial recruitment 51.5%), only a small proportion of participants actually used social media for professional reasons weekly (32.8%). Just over half considered themselves skillful in using these platforms (56.1%). Regression analysis revealed that self-assessed skillfulness with social media, the Covid-19 impact on attitudes, and the oncology setting, significantly predicted assessment of the usefulness of social media. Although, in answers to open items, institutional guidelines were deemed crucial to improve social media use, many respondents seemed unaware of their existence (50.8%). Only a minority reported an impact of Covid-19 on their attitudes towards the professional implementation of social media (25.0%).Conclusion: The global health crisis creates important challenges for young patients with cancer and their healthcare providers. In times of social restrictions, social media may be a promising tools to facilitate health information provision, connectivity, and patient care. Virtual mentorship and targeted social media training interventions might be a good way to improve familiarity with using social media and to increase awareness about existing ethical guidelines for their use.

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