Will nuclear polluted seafood stop selling in the blockchain-enabled market? Lessons from government punishment and social cognition for retailer's selling

In April 2021, Japan's decision to dump nuclear wastewater into the ocean has raised worldwide attention. Therefore, to focus on seafood safety from firm and government in this event, we construct a game model to explore the technology-enabled ways to resolve conflict from domestic product and polluted product. Our analysis reveals the potential equilibrium strategy for the domestic product only and two types of products, respectively. Moreover, from the perspective of government punishment, the result shows the existing motivation of polluted product in the market. Finally, we also investigate the five aspects to find the changes of market share for domestic product, including customer choice, product freshness, market uncertainty, geographical distance, and shoddy product, respectively. In summary, this research provides management implications to resolve conflict between two types of products and to realize the multi-party balance of interests and technology-enabled value.

Automated summary

This research examines the technology-enabled ways to resolve conflict between domestic products and polluted products through a game model, and analyzes the motivations behind the presence of polluted products in the market and the changes in market share for domestic products.