Influence of informational, social, convenience and financial tools on sustainable transport behaviour: The case of Lithuania

The fast growth of the environmental impact of mobility is a significant issue for environmental policymakers. The primary condition of sustainable transport policy is human behaviour. The willingness to use sustainable transport mode is the leading trigger to implement sustainable transport policy successfully. Thus, the aim of this paper is to reveal the most effective tools and the reflection of the actual situation of the contribution of these tools to the sustainable transport behaviour. Referring to the representative survey performed in the transition country, i.e., Lithuania, at the beginning of 2020 and by applying the structural equation modeling, the results showed that the level of sustainable transport behaviour is relatively low. When analysing the impact of the main tools (financial, informational, social and convenience) on sustainable transport behaviour, the results revealed that informational, social and convenience tools were significantly related to this behaviour. Meanwhile, the financial tool insignificantly influenced sustainable transport behaviour. Considering the model of statements about the current situation, only financial and convenience aspects significantly influenced sustainable transport behaviour. Thus, this study revealed valuable insights for policymakers on the tools that contribute to and effectively promote sustainable transport behaviour.

Automated summary

This study aims to reveal the most effective tools for promoting sustainable transport behavior and analyze their contribution using survey data from Lithuania. The findings show a relatively low level of sustainable transport behavior, with informational, social, and convenience tools significantly influencing this behavior, while financial tools have an insignificant impact.