Journal
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
Volume 39, Issue 6, Pages 1216-1229Publisher
TAYLOR & FRANCIS INC
DOI: 10.1080/10447318.2022.2057116
Keywords
-
Categories
Ask authors/readers for more resources
This study examines the impact of personalized recommendations on news usage intention and finds that perceived personalization has a positive effect on continuance intention through the mediation of trust, user satisfaction, and perceived usefulness. Additionally, perceived news diversity also has a positive effect on continuance intention through the mediation of user satisfaction.
In recent years, online news portals have initiated the use of algorithms to recommend news. The purpose of this study was to determine how the perceived personalization of Naver News users affects continuance intention through the mediation of trust, user satisfaction, and perceived usefulness. Moreover, this study investigated how the perceived news diversity affects continuance intention through the mediation of user satisfaction and perceived usefulness, using data collected from 451 participants in South Korea. Research findings revealed that perceived personalization had a positive effect on continuance intention through the mediation of trust, user satisfaction, and perceived usefulness. Furthermore, perceived news diversity had a positive effect on continuance intention through the mediation of user satisfaction, a finding that has not been outlined in previous studies. This study also shares several practical implications that might be of interest to news aggregators and portals toward increasing their users' trust, and satisfaction.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available