Journal
APPLIED ECONOMIC PERSPECTIVES AND POLICY
Volume 45, Issue 1, Pages 86-105Publisher
WILEY
DOI: 10.1002/aepp.13247
Keywords
choice experiments; consumer preferences and demand; hybrid meat; meat alternatives; plant-based burgers; sensory experiment
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This study examines consumer preferences for different types of burgers and finds that consumers prefer beef and blended burgers over plant-based ones. Additionally, demand for blended burgers decreases when consumers are informed about the ingredients.
We conducted a combined sensory and discrete choice experiment study with a 100% beef burger, a plant-based burger using pea protein, a plant-based burger using animal-like protein, and a blended burger with 70% beef and 30% mushroom involving US consumers. Respondents were either assigned to a blind or an informed tasting condition with information about the ingredients before tasting the burgers. Results reveal that (i) beef burgers are preferred over alternatives, (ii) consumers favor blended burgers over alternatives in the blind condition but demand decreases in the informed condition; (iii) consumers prefer the plant-based burger with animal-like protein over the one with pea protein.
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