The moderating role of religion on tourist spending

This study examines the relationships between tourist motivations and tourist spending across cultural, nature, and leisure experiences, and the role of religious affiliation in moderating the relationships. A survey conducted at Kuching International Airport, involving international tourists who travelled to Sarawak, Malaysia, found a significant positive relationship between tourists' social motivation and their spending on seeking cultural, nature and leisure experiences. The study also found a significant negative relationship between nature and ego status motivations and tourist spending on similar experiences. The relationships are moderated by religious affiliation. This study taps into an unknown area of tourism research and provides evidence on how the factors could relate to different types of tourist spending.

Automated summary

This study found a significant positive relationship between tourists' social motivations and their spending on cultural, nature, and leisure experiences, as well as a significant negative relationship between nature and ego status motivations and tourist spending on similar experiences. The relationships were moderated by religious affiliation. This research contributes to an unknown area of tourism research and provides evidence on how different factors relate to various types of tourist spending.