4.6 Article

Sharing economy and dynamic pricing: Is the impact of Airbnb on the hotel industry time-dependent?

Journal

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
Volume 49, Issue -, Pages 341-352

Publisher

ELSEVIER
DOI: 10.1016/j.jhtm.2021.09.013

Keywords

Sharing economy; Pricing; Revenue management; Hospitality industry; Empirical analysis

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Research shows that the impact of Airbnb on hotels is related to the quality level of the hotel and the difference between booking and check-in time, with effects varying over time depending on the core segment hotels target.
Prior literature has reported significant price and revenue reductions in the hotel industry due to the emergence of Airbnb. Other studies have documented that hotels' price reactions to the penetration of Airbnb depend on their service level, e.g., low/medium-end versus high end. Relying on a large sample from the Italian market, we contribute by showing that the effect of Airbnb on hotels' price decisions does not only depend on incumbents' quality level, but also on the difference between booking and check-in time. That is, the effect of the penetration of Airbnb on hotels' dynamic price decisions varies over time depending on the core segment hotels target.

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