Journal
TOURISM ECONOMICS
Volume 29, Issue 3, Pages 643-663Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/13548166211059642
Keywords
COVID-19 Pandemic; expected utility theory; theory of planned behavior; risk perception; subjective norms; perceived behavioral control
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Understanding the factors influencing people's decisions to cancel or postpone recreational travel during a pandemic is crucial for public health officials and stakeholders in the travel industry. This study found that risk perceptions, subjective norms, and concerns about transmitting COVID-19 to others play a significant role in the decision-making process. Additionally, perceived behavioral control may be less relevant when traveling involves higher health risks.
Understanding what factors play a role in people's decisions to travel during a pandemic is important to public health officials and to stakeholders in the travel and tourism industry in the United States (US) and worldwide. This study examines factors influencing people's decisions to cancel/postpone recreational travel within the US amidst the COVID-19 pandemic. Our conceptual framework extends the Expected Utility model, commonly used in economics to model decisions under risk and uncertainty, to incorporate subjective norms and perceived behavioral control from the Theory of Planned Behavior. Our results suggest that risk perceptions, subjective norms, and concerns over transmitting COVID-19 to others play a significant role in the decision to cancel and postpone recreational travel. Results also suggest that perceived behavioral control may be less relevant to travel decisions when traveling involves elevated health risks.
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