4.5 Article

Seeing to be seen: The manager's political economy of visibility in new ways of working

Journal

EUROPEAN MANAGEMENT JOURNAL
Volume 39, Issue 5, Pages 605-616

Publisher

ELSEVIER SCI LTD
DOI: 10.1016/j.emj.2020.11.005

Keywords

Manager's identity; Authority; Control; New ways of working; Coworking space; Remote work; Michel foucault; Visibility vs invisibility; Exploratory case study; Political economy of visibility

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This article examines how managers in the current work environment, facing challenges to their traditional authority and identity, reaffirm and restore their status through a process of visibility. By analyzing a case study, it demonstrates how managers enhance their visibility by increasing managerial control, manage invisibility, and shape their intertwined identities. Through the process of visibilizing, managers legitimize their roles, materialize their functions, and restore their authority.
Recent changes in the world of work have modified the conditions of the exercise of management in ways that challenge managers' traditional authority and identity, both symbolically and physically. In this context, we analyse the visibilizing process of managers, through which they attempt to make themselves more visible, in ways that reaffirm their authority and restore their identity as managers. To that end, we develop a Foucauldian framework on power and visibility, which sheds light on the political economy of visibility of the manager. We apply this framework to a case study that encouraged a re-spatialization of remote work in coworking spaces. The findings show how the manager in our case study staged his own visibility, by enhancing managerial control, to manage his invisibility and shape his intertwined identities. Through the visibilizing process, the manager legitimated his role, materialized his function, and restored his authority. (c) 2020 Elsevier Ltd. All rights reserved.

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