Journal
CALIFORNIA MANAGEMENT REVIEW
Volume 64, Issue 3, Pages 49-77Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/00081256211059140
Keywords
business model innovation; ecosystem orchestration; digitalization; digital servitization
Categories
Funding
- Swedish Governmental Agency for Innovation Systems (Vinnova)
- Formas
- Norwegian Research Council
- Spanish Ministry of Science, Innovation, and Universities
Ask authors/readers for more resources
Manufacturers need to digitalize their business models, engage with new digital partners, and help existing partners in digitization to remain competitive in the market.
For manufacturers, remaining competitive depends on their ability to digitalize their business models (i.e., offer digital and digitally enhanced products and services). To achieve this, they must engage with new digital partners and help their existing suppliers, partners, and other stakeholders to digitalize. Orchestrating this growing ecosystem is challenging. Manufacturers struggle with this endeavor because of specific barriers associated with their existing legacy business model and related to their lack of digital vision, product-centric value chains, and a bias toward firm-centered profit formulas. To overcome these barriers, leading manufacturers have developed new approaches to ecosystem orchestration.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available