Consuming safe hotels during the COVID-19 pandemic: the case of Spain

Since the beginning of the COVID-19 pandemic, many hotels have become safe hotels. Nevertheless, the understanding of the consumption of safe hotels is very limited. This study explores pull motivations and behaviours (intention to stay and willingness to pay premium) of potential consumers residing in Spain regarding safe hotels during the COVID-19 pandemic. Based on the social exchange theory, this research provides greater understanding of the consumption of safe hotels, aiming to explore the impact of the new safety attributes of hotels on consumer behaviour. This research reveals the significance of these new safety attributes that have emerged from the pandemic, as part of hotels recovery plans, originating new consumer segments.

Automated summary

This study explores the pull motivations and behaviors of potential consumers in Spain regarding safe hotels during the COVID-19 pandemic, based on the social exchange theory. It aims to understand the impact of new safety attributes of hotels on consumer behavior, revealing their significance in hotel recovery plans and the emergence of new consumer segments.