Journal
JOURNAL OF RETAILING AND CONSUMER SERVICES
Volume 64, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2021.102795
Keywords
Carsharing; Ridesharing services; Peer-to-Peer; Shared mobility; Sharing economy; Bivariate model; Survey
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The study reveals that participation decisions in P2P shared mobility services are driven by common latent preferences, and there is a mutual influence between providers and users. Individual values play an important role in the decision to join a P2P shared mobility platform. The status of provider/user may affect the participation intentions process in the urban population.
Carsharing services (CS) and ridesharing are gaining popularity worldwide through Peer-to-Peer (P2P) platforms, which appear to gradually complement or replace conventional CS business. This empirical study investigates the participation intentions in P2P shared mobility services accounting for different statuses people may adopt: provider and/or user. The analysis of a large car owner survey in three major European capitals indicates that these participation decisions are driven by common latent preferences and, people who are more prone to become a peer provider are more likely to use the P2P shared mobility service (and vice versa). The results also reveal the role of individual values such as possession self-link, individualism, and environmentalism in the decision to join a P2P shared mobility platform. Furthermore, our study shows how provider/user status may affect the participation intentions process in the urban population.
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