Journal
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
Volume 61, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.ijinfomgt.2021.102396
Keywords
SocialQ&A community; Popularity; Source credibility; Time distance; Crowdedness
Categories
Funding
- National Key Research and Development Project [2018YFB1403600]
- National Natural Science Foundation of China [71771196, 71931009]
- National Social Science Foundation of China [19AGL032]
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This study found that popularity and source credibility have a positive impact on social endorsement in social Q&A communities. The effects are further moderated by time distance and crowdedness, with different effects on the relationship between popularity and source credibility. Both theoretical and practical implications are discussed.
This study examines the impacts of social influence, which are manifested by popularity and source credibility, on social endorsement in social Q&A community; and how the relationship is impacted by temporal-spatial factors. By collecting panel data from a large platform, the results of an econometric model demonstrate that popularity and source credibility are positively associated with social endorsement. With respect to the moderation effects, the results further show that time distance strengthens the effect of popularity on the social endorsement, but undermines the effect of source credibility; while crowdedness plays the role that strengthens the impact of popularity on the social endorsement, it has no significant moderating effect on the relationship between source credibility and social endorsement. Both theoretical and practical implications are discussed.
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