Journal
TOURISM MANAGEMENT
Volume 88, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2021.104428
Keywords
COVID-19; Travel promoting; restricting factors; Traveler trust; Travel constraint; Extended theory of planned behavior; Travel decision
Funding
- Ministry of Education of the Republic of Korea
- National Research Foundation of Korea [NRF-2019S1A5C2A02082896]
- National Research Foundation of Korea [2019S1A5C2A02082896] Funding Source: Korea Institute of Science & Technology Information (KISTI), National Science & Technology Information Service (NTIS)
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This study explores the impact of various factors on travel decisions during and after the COVID-19 pandemic using three theoretical frameworks. Data collected from a survey of 1451 Korean travelers is analyzed to identify specific factors influencing travel decisions and intentions. The research provides important theoretical and practical insights for developing successful COVID-19 recovery strategies in the tourism industry.
The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to attract travelers. Using three theoretical frameworks, such as tourist trust (political, destination, and interactional trust), travel constraint (intrapersonal, interpersonal, and social distancing structural constraint), and extended theory of planned behavior (travel attitude, perceived behavioral control, subjective norm, perceived health risk, past travel experience), we develop a comprehensive framework to explain the impact of travel promoting, restricting, and attitudinal factors on travel decision during and after the pandemic. Data was obtained through an extensive survey conducted on 1451 Korean travelers and was analyzed using probabilistic choice models and count models. The results show the specific factors that determine travel decisions during the pandemic (whether to travel and frequency) and travel intention after the pandemic. This study provides important theoretical and practical insights into how to develop successful COVID-19 recovery strategies in the tourism industry.
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