4.6 Article

Cross-Platform Reputation Generation System Based on Aspect-Based Sentiment Analysis

Journal

IEEE ACCESS
Volume 10, Issue -, Pages 2515-2531

Publisher

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
DOI: 10.1109/ACCESS.2021.3139956

Keywords

Aspect-based sentiment analysis; decision-making; reputation generation; e-commerce; opinion mining

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With the growth of Internet-based applications, such as social networks and e-commerce websites, generating and processing a large volume of opinions and reviews about products and services becomes crucial. Many systems have been proposed to generate and visualize reputation based on textual and numerical reviews. However, these systems fail to consider the presence of malicious users and lack reputation scores for different aspects of the product. Therefore, a system that incorporates spam filtering, review popularity, review posting time, and aspect-based sentiment analysis has been developed to generate accurate and reliable reputation values.
The active growth of Internet-based applications such as social networks and e-commerce websites leads people to generate a tremendous amount of opinions and reviews about products and services. Thus, it becomes very crucial to automatically process them. Over the last ten years, many systems have been proposed to generate and visualize reputation by mining textual and numerical reviews. However, they have neglected the fact that online reviews could be posted by malicious users that intend to affect the reputation of the target product. Besides, these systems provide an overall reputation value toward the entity and disregard generating reputation scores toward each aspect of the product. Therefore, we developed a system that incorporates spam filtering, review popularity, review posting time, and aspect-based sentiment analysis to generate accurate and reliable reputation values. The proposed model computes numerical reputation values for an entity and its aspects based on opinions collected from various platforms. Our proposed system also offers an advanced visualization tool that displays detailed information about its output. Experiment results conducted on multiple datasets collected from various platforms (Twitter, Facebook, Amazon ... ) show the efficacy of the proposed system compared with state-of-the-art reputation generation systems.

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