Journal
INTERNATIONAL JOURNAL OF COMPUTATIONAL INTELLIGENCE SYSTEMS
Volume 9, Issue 4, Pages 676-688Publisher
ATLANTIS PRESS
DOI: 10.1080/18756891.2016.1204116
Keywords
Purchasing decision-making; cloud model; prospect theory; reference point
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Funding
- National Natural Science Foundation of China [71501192, 71210003]
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This paper presents a fuzzy multi-criteria decision-making (FMCDM) approach based on cloud model and prospect theory. In addition, a reference point selection method is developed according to the evaluations of the potential customer or similar consumers regarding certain items. An example of purchasing decision problems is provided in order to illustrate the applicability of the proposed approach. A comparative analysis of the proposed approach is also performed in order to verify its feasibility.
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