Journal
APPLIED SCIENCES-BASEL
Volume 11, Issue 21, Pages -Publisher
MDPI
DOI: 10.3390/app11219911
Keywords
affective design; Kansei engineering; user experience; user interface design
Categories
Funding
- FUND for KEY R&D PROJECTS in ZHEJIANG PROVINCE [2021C03137]
- CHINA SCHOLARSHIP COUNCIL [202008330389]
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This study evaluates the perceptual quality of six categories of games with character elements in their icons using a two-stage perceptual matching procedure. Highly visual matching icons were selected and their affective matching quality was measured through the semantic differential method and correlation analysis. The research provides methods for improving the perceptual quality of game icons.
Mobile games are developing rapidly as an important part of the national economy. Gameplay is an important attribute, and a game's icon sometimes determines the user's initial impression. Whether the user can accurately perceive gameplay and affective quality through the icon is particularly critical. In this article, a two-stage perceptual matching procedure is used to evaluate the perceptual quality of six categories of games whose icons include characters as elements. First, 60 highly visual matching icons were selected as second-stage objects through classification tasks. Second, through the semantic differential method and correlation analysis, highly visual matching icons' affective matching quality was measured. Finally, a series of icon samples were determined, and element analysis was carried out. Several methods were proposed for improving the perceptual quality of game icons. Studying the perceptual matching relationship can better enhance the interaction between designers, developers, and users.
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