Research of Attitudes toward Implementation of Green Accounting in Tourism Industry in Montenegro-Practices, and Challenges

The transition to green economies is considered to be a key driver of sustainable economic development. Growing awareness of environmental costs and their integration into corporate performance reporting has led to the development of a new environmental dimension of accounting. Although it is a modern concept, its integration into the tourist business community is important, especially because tourism is recognized as energy and emission intensive. As preserving the environment can create an optimal framework that is in the function of the development of sustainable tourism in Montenegro, this paper discusses and analyzes the degree of knowledge of tourism companies on the application of the green concept, especially through the prism of socially responsible business. The research study was conducted by applying the classification Decision tree model (DT) on the data obtained by surveying employees and owners of Montenegrin tourism companies. The DT method has shown that socio-demographic factors have a significant impact on understanding the importance of green accounting in the tourism sector of Montenegro and that most tourism companies include corporate social responsibility in their business strategy and policy. The fact that the same or similar research on this topic has not been done in Montenegro, but also in neighboring countries, indicates an important contribution that this paper may have for the scientific and professional community, primarily in the form of incentives to create and publish reports on environmental protection.

Automated summary

The transition to green economies is crucial for sustainable economic development, particularly in energy and emission-intensive sectors like tourism. This paper examines the level of knowledge of tourism companies in Montenegro on green accounting and its integration into socially responsible business practices. The study reveals the significant impact of socio-demographic factors on understanding the importance of green accounting in the tourism sector of Montenegro, as well as the inclusion of corporate social responsibility in the business strategies of most tourism companies. The research contributes to the scientific and professional community by providing incentives for creating and publishing reports on environmental protection.