Journal
SUSTAINABILITY
Volume 14, Issue 1, Pages -Publisher
MDPI
DOI: 10.3390/su14010579
Keywords
technology acceptance model (TAM); adoption of technology; digital transformation; intelligent information technology; risk perception; digital innovation
Funding
- KISDI
- Ajou University
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Intelligent information technology (IIT), based on AI and intelligent network communication technology, is rapidly changing the social structure and personal lives. The research findings indicate that factors such as voluntariness, positive image of technology, performance expectancy, relative advantage, radical innovation, and experience of use have significant effects on IIT acceptance.
Intelligent information technology (IIT) based on AI and intelligent network communication technology is rapidly changing the social structure and the personal lives. However, IIT acceptancefrom various perspectives still requires extensive research. The research question in this paper examines how five factors-psychological, technological, resource, risk perception, and value factors-influence IIT acceptance. Based on an analysis of survey data, it was first found that the acceptance rate of IIT itself was generally very high. Second, in terms of IIT acceptance, among twenty-five predictors, voluntariness (+), positive image of technology (+), performance expectancy (+), relative advantage (+), radical innovation (+), and experience of use (+) were found to have significant effects on the IIT acceptance. Third, in addition to technological factors, psychological factors and risk perception factors also played an important role in individuals' decisions regarding IIT acceptance.
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