Journal
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume 155, Issue -, Pages -Publisher
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.tre.2021.102477
Keywords
Supply chain integration; Supply chain sustainability; External uncertainty; Customer satisfaction; Pharmaceuticals
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The research investigates the relationship between supply chain integration (SCI) and supply chain sustainability (SCS), as well as how customer satisfaction and external uncertainty impact this relationship. The findings suggest that by increasing levels of customer satisfaction, pharmaceutical companies can improve their supply chain sustainability performance.
In this research, the objective is to develop and test a model which provides understanding into the supply chain integration (SCI)-supply chain sustainability (SCS) relationship. The paper also explores how the SCI-SCS relationship is mediated by customer satisfaction and moderated by external uncertainty (EU) through the lenses of stakeholder and contingency theory by considering the pharmaceutical industry in Ghana and the UK. Empirical survey data were gathered from 231 pharmaceutical firms in Ghana and UK. We used structural equation modelling, multigroup analysis, and hierarchical regression to analyse the SCI-SCS relationship. We argue that through SCI, the economic, social and environmental performances can be simultaneously improved. However, the SCI-SCS relationship differs among the UK and Ghana context. Testing for mediation found that by increasing levels of customer satisfaction through customer integration (UK) and internal integration (Ghana), pharmaceutical companies can improve their SCS performances. However, testing moderation showed that the mediating effect is affected in both high and low EU. Drawing on stakeholder and contingency theory, our study is among the first to understand the influence of customer satisfaction and EU on the SCI-SCS relationship from a developing country (Ghana) and developed country (UK) perspective. Practitioners are provided with guidance on how to effectively/efficiently operationalise SCI to achieve SCS.
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