☆ 4.5 Editorial Material

Marketing Automation

BUSINESS & INFORMATION SYSTEMS ENGINEERING (2015)

Journal

BUSINESS & INFORMATION SYSTEMS ENGINEERING

Volume 57, Issue 2, Pages 129-133

Publisher

SPRINGER HEIDELBERG

DOI: 10.1007/s12599-015-0370-8

Keywords

Marketing automation; Customer relationship management; Personalization

Categories

Computer Science, Information Systems

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