4.7 Article

Estimating fund-raising performance for start-up projects from a market graph perspective

Journal

PATTERN RECOGNITION
Volume 121, Issue -, Pages -

Publisher

ELSEVIER SCI LTD
DOI: 10.1016/j.patcog.2021.108204

Keywords

Crowdfunding; Market environment modeling; Graph neural network

Funding

  1. National Key Research and Development Program of China [2016YFB1000904]
  2. National Natural Science Foundation of China [U1605251, 61922073, 61672483]
  3. Young Elite Scientist Sponsorship Program of CAST
  4. Youth Innovation Promotion Association of CAS [2014299]

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This paper presents a focused study on predicting the fund-raising performance of unpublished projects in the online innovation market from a market graph perspective. The proposed Graph-based Market Environment (GME) model discriminatively models project competitiveness and market preferences using graph-based neural network architectures. Extensive experiments show the effectiveness of the proposed model.
In the online innovation market, the fund-raising performance of the start-up project is a concerning is-sue for creators, investors and platforms. Unfortunately, existing studies always focus on modeling the fund-raising process after the publishment of a project but the predicting of a project attraction in the market before setting up is largely unexploited. Usually, this prediction is always with great challenges to making a comprehensive understanding of both the start-up project and market environment. To that end, in this paper, we present a focused study on this important problem from a market graph perspec-tive. Specifically, we propose a Graph-based Market Environment (GME) model for predicting the fund-raising performance of the unpublished project by exploiting the market environment. In addition, we discriminatively model the project competitiveness and market preferences by designing two graph-based neural network architectures and incorporating them into a joint optimization stage. Furthermore, to ex-plore the information propagation problem with dynamic environment in a large-scale market graph, we extend the GME model with parallelizing competitiveness quantification and hierarchical propagation al-gorithm. Finally, we conduct extensive experiments on real-world data. The experimental results clearly demonstrate the effectiveness of our proposed model. (c) 2021 Published by Elsevier Ltd.

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