4.7 Article

Location Recommendation Based on Mobility Graph With Individual and Group Influences

Journal

Publisher

IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
DOI: 10.1109/TITS.2022.3149869

Keywords

Data models; History; Encoding; Predictive models; Analytical models; Deep learning; Context modeling; Location recommendation; location based social networks; graph neural networks; mobility behaviors

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With the rapid development of mobile technology, it has become very convenient to share people's current locations on Location-Based Social Networks (LBSNs) by checking-in. This paper proposes a location recommendation model called SIGMA, which uses individual and group mobility behaviors to generate recommendation scores and outperforms existing models.
With the rapid development of mobile technology, it is very convenient to share people's current locations by checking-in on Location-Based Social Networks (LBSNs). Using users' check-in histories to study mobility preferences and recommend new locations is a typical application to LBSNs. Most existing models explore reasonable representations for users and locations. However, a lack of behavioral mobility modeling would hamper a better understanding of users' mobility patterns. This paper proposes a location recommendation model to serve the personalized LBSNs application, called Spatio-temporal Individual mobility graph encoding network with Group Mobility Assistance (SIGMA). We design a spatio-temporal interaction enhanced graph neural network to encode the mobility graphs to represent individual mobility behaviors. Furthermore, we provide a novel stacked scoring approach to generate the recommendation score by combining the stacked individual mobility graphs with the group influences. We conduct extensive experiments on two real-world LBSNs data, Foursquare and Gowalla. The result demonstrates SIGMA outperforms ten state-of-the-art models and further confirms that both the individual and the group mobility behaviors play essential roles in the practical scenario of location recommendation.

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