Journal
FOOD QUALITY AND PREFERENCE
Volume 94, Issue -, Pages -Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.foodqual.2021.104333
Keywords
Climate-friendly consumption; Food; Experiment; Intervention; Action-knowledge-provision
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Improving consumers' ability to identify CF food is a promising way to promote climate-friendly food consumption. Providing simple guidelines to consumers is shown to be a promising and easy-to-use tool for interventions aimed at enhancing their ability to identify CF food in daily life.
A crucial challenge in global climate protection involves figuring out how to promote climate-friendly (CF) food consumption in high-income countries. Improving consumers' ability to identify CF food is a promising way to reach this goal. Previous research has shown that providing action-knowledge is an intervention technique that can effectively improve the mentioned ability if relevant preconditions are considered. The present study (further) examined such preconditions and possible refinements of this intervention technique in a representative sample of German consumers (N = 510). Participants were randomly assigned to one of two experimental groups (EG1 received simple guidelines for CF food consumption; EG2 received refined guidelines for CF food con-sumption) or a control group (CG) without any intervention. Altogether, the present study clearly demonstrates that simple guideline-provision is a promising and easy-to-use tool for interventions aimed at improving con -sumers' ability to identify CF food in daily life.
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