3.8 Article

A win-win case of CSR 3.0 for wellbeing economics: digital currencies as a tool to improve the personnel income, the environmental respect & the general wellness

Journal

REVESCO-REVISTA DE ESTUDIOS COOPERATIVOS
Volume -, Issue 138, Pages -

Publisher

UNIV COMPLUTENSE MADRID, SERVICIO PUBLICACIONES
DOI: 10.5209/REVE.75564

Keywords

Corporate Social Responsibility (CSR); Technovation; Digital currencies; Wellbeing economics; Personnel income; Environmental respect; Happiness management

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The paper critically analyzes the impact of digital transition on welfare state economies and the role of happiness management in achieving global convergence by 2030. It focuses on the use of digital currencies for personnel income motivation, environmental protection, and sustainable development, using a real case from a Spanish cooperative company to demonstrate the benefits for stakeholders, the environment, and future generations.
This is a critical paper (based in knowledge review with a constructivist proposal), under the Institutional Economics (including Austrian Economics), which analyzes the digital transition (from the welfare state economy to the authentic welfare or wellbeing economics) and the happiness management possibilities (as a part of the requirement for the global convergence process of Horizon 2030). Attention is focused on the digital currencies, as an example of technovation for personnel income and motivation management, environmental protection and a good practice of CSR 3.0 (in organizations oriented towards people wellness & happiness with sustainability). The paper explains how it works this win-win practice, with a real case of a Spanish cooperative company, with benefits for the whole stakeholders, the environment, other companies and the next generations.

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