Journal
INTERNATIONAL WOOD PRODUCTS JOURNAL
Volume 12, Issue 4, Pages 249-257Publisher
TAYLOR & FRANCIS LTD
DOI: 10.1080/20426445.2021.1967624
Keywords
Timber trade; blockchain technology; purchaser trust; forestry certification; timber procurement; digitalisation; marketing
Categories
Ask authors/readers for more resources
The study reveals the attributes influencing purchaser trust in timber products, showing that the country of origin is the strongest predictor of purchaser trust, followed by the price level for the timber product, the presence of a certification scheme, and the duration of the relationship with the supplier. Blockchain technology also had a significant effect on purchaser trust and could become an important factor for generating trust in timber products during international trade.
Blockchain technology, best known as the decentralised transactional ledger of Internet currencies such as Bitcoin, could provide possibilities for tracking the origin of timber products. As such, it could ease the complex job of timber procurement officers in companies that seek to purchase timber products from trustworthy origins. This study explores how trust among purchasers in suppliers of sustainable timber can be increased and the roles that blockchain technology could play as a factor influencing purchasing decisions. The study examines the attributes influencing purchaser trust in timber products, revealing that the country of origin is the strongest predictor of purchaser trust, followed by the price level for the timber product, the presence of a certification scheme, and the duration of the relationship with the supplier. Blockchain technology also had a significant effect on purchaser trust and could become an important factor for generating trust in timber products during international trade.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available