4.2 Article

The digital resurrection of Margaret Thatcher: Creative, technological and legal dilemmas in the use of deepfakes in screen drama

Publisher

SAGE PUBLICATIONS INC
DOI: 10.1177/13548565211030452

Keywords

Artificial intelligence; deepfakes; digital imaging; film practice; machine learning; post mortem rights; practice research; defamation law

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Funding

  1. University of the West of England

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This article examines the merging of digital technology with media production, focusing on the attempt to digitally resurrect deceased individuals in movies and the resulting ethical and legal implications.
This article develops from the findings of an interdisciplinary research project that has linked film practice research with computer science and law, in an exercise that seeks to digitally resurrect Margaret Thatcher to play herself in a contemporary film drama. The article highlights the imminent spread of machine learning techniques for digital face replacement across fiction content production, with central research questions concerning the ethical and legal issues that arise from the appropriation of the facial image of a deceased person for use in drama.

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