Journal
EUROPEAN JOURNAL OF COMMUNICATION
Volume 37, Issue 1, Pages 63-81Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/02673231211012174
Keywords
Netflix; Spain; SVOD; supplied diversity; transnationalization
Categories
Funding
- State Research Agency (AEI) within the National RDI Programme Aimed at the Challenges of Society of the Spanish Ministry of Science, Innovation and Universities [CSO2017-83539-R]
- European Regional Development Fund (ERDF) of the European Union [CSO2017-83539-R]
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The article presents results of an exploratory study on Netflix Originals in Spain in 2018 and 2019, focusing on the diversity aspect. It reflects on the characteristics of audiovisual offerings on Netflix, as well as the complexities of creating Netflix Originals. Results include insights on content diversity, country of origin, and linguistic diversity achieved through subtitles and audio modalities.
This article presents the results of an exploratory study about Netflix Originals in Spain in 2018 and 2019 from the point of view of the diversity supplied. Theoretically grounded in audiovisual diversity issues, it reflects upon the characteristics of Netflix's audiovisual offerings, in general - organized through catalogues that are spatially and temporally defined - as well as upon the creation of Netflix Originals, in particular - a complex and key category in the functioning of the company that is fed by both self-produced and licenced titles. Results regarding the diversity of contents and of their country of origin are included, together with findings on the linguistic diversity attained through the subtitles and audio modalities available: original version, dubbing and audio-description.
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