4.7 Article

YouTube's growth in use among children 0-5 during COVID19: The Occidental European case

Journal

TECHNOLOGY IN SOCIETY
Volume 66, Issue -, Pages -

Publisher

ELSEVIER SCI LTD
DOI: 10.1016/j.techsoc.2021.101648

Keywords

Early years education; Data science applications in education; Human-computer interface; Media in education

Funding

  1. Educaviva Research Group
  2. University Faculty Education (Formacion de Profesorado Universitario FPU) of the Ministry of Science, Innovation and Universities of Spain
  3. European regional development fund FEDER through Programa Interreg V-A Espana-Francia-Andorra-Poctefa [Retsaso EFA341/19]

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This study found that during the COVID-19 lockdown, the growth in the use of YouTube channels was related to the evolution of government policies, but did not lead to an increase in educational content.
YouTube has become an educational and entertainment tool among Western European families, particularly during the COVID-19 pandemic. This study monitored the main channels for children aged 0-5 years by using the social media analysis (SNA) methodology from March 24, 2020 to August 24, 2020. The software used has been FanpageKarma, which allows the collection and interpretation of data. The results indicate not only a growth in the use of such channels during confinement, but also how their expansion is related to the evolution of the COVID-19, reflecting, in turn, the consequences of the government policies adopted. Social distancing generated a greater consumption of recreational content, but not a greater growth in educational content regardless of the country or culture.

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