4.6 Article

The Effect of Strategic Corporate Social Responsibility on Financial Performance: Evidence from China

Journal

EMERGING MARKETS FINANCE AND TRADE
Volume 58, Issue 6, Pages 1726-1739

Publisher

ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/1540496X.2021.1925245

Keywords

Corporate social responsibility; financial performance; corporate strategy

Funding

  1. National Natural Science Foundation of China [71902161]
  2. Humanities and Social Science Foundation of the Ministry of Education of China [18YJA630041]
  3. National Natural Science Foundation of China (NSFC) [71902161]

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This study examines the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) in China, using a corporate strategy perspective. The results show that for different strategy types, the correlation between CSR and CFP varies: it is positive for prospectors and negative for defenders. These findings remain robust after various tests, providing valuable insights for international investors and emerging markets.
This study uses the perspective of corporate strategy to examine the relationship between corporate social responsibility and corporate financial performance in China. Following the theoretical business strategy framework and resource-based theory, we adopt the ordinary least squares method to conduct a multiple regression analysis of the relationship between CSR and CFP under different strategy types. We find that for prospectors, CSR is positively correlated with CFP. However, for defenders, it is negatively correlated. Our results remain robust after a series of robustness tests and controlling endogeneity. Our findings help to explain the inconsistent results obtained in the literature, extend our understanding of CSR and the consequences of corporate strategy, and provide a reference for international investors and emerging markets.

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