Journal
CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT
Volume 29, Issue 1, Pages 79-88Publisher
WILEY
DOI: 10.1002/csr.2185
Keywords
eco-innovation; environmental commitment; international orientation; stakeholder pressure; Vietnam
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Funding
- University of Economics Ho Chi Minh City, Vietnam
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The study finds that stakeholder pressure influences eco-innovation through the mediating mechanism of environmental commitment, and the positive relationship between environmental commitment and eco-innovation is strengthened by a firm's level of international orientation.
The literature on stakeholder management suggests that involving stakeholders in the decision-making process of firms is an ethical requirement and a valuable strategic resource for businesses to derive competitive advantage. However, the extent to which stakeholder pressure influences eco-product innovation lacks theoretical clarity. This article extends the eco-innovation literature by investigating the role of stakeholder pressure on eco-innovation through the mediating mechanism of environmental commitment. In addition, it examines the moderating impact of international orientation on the environment commitment-eco-innovation nexus. The results from a sample of 255 Vietnamese small and medium-sized enterprises (SMEs) indicate that the influence of both primary and secondary stakeholder pressure on eco-innovation is mediated by environmental commitment. In addition, the positive relationship between environmental commitment and eco-innovation increases with a firm's level of international orientation. The findings provide a nuanced understanding of the role of stakeholder in eco-innovation.
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