A Review of Sensory Imagery for Consumer Psychology

This review of mental imagery research has the core objective of fostering more research on the topic of sensory imagery. The review is organized around a conceptual framework highlighting (a) how mental imagery is formed, (b) the elicitation and elaboration of mental imagery, (c) the multi-modal nature of sensory imagery, and (d) the consumer behavior consequences of mental imagery. This conceptual framework provides many new lenses through which researchers can view prior findings, and thereby motivates innovative new research ideas. Future research directions are provided in each section of the review, with additional unexplored opportunities presented in a final section.

Automated summary

This review aims to promote more research on sensory imagery by presenting a conceptual framework that highlights how mental imagery is formed, elicited and elaborated, its multi-modal nature, and consumer behavior consequences. The framework offers new perspectives for researchers to view prior findings and encourages innovative research ideas for the future. The review also provides future research directions and unexplored opportunities in each section.