Journal
JOURNAL OF ECONOMIC THEORY
Volume 194, Issue -, Pages -Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.jet.2021.105257
Keywords
Bundling; Multiproduct pricing; Price competition; Oligopoly
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This paper proposes a framework for studying competitive mixed bundling with an arbitrary number of firms and finds that in a duopoly situation, mixed bundling has ambiguous impacts on prices, profits, and consumer surplus, while with many firms, mixed bundling typically lowers all prices, harms firms, and benefits consumers.
This paper proposes a framework for studying competitive mixed bundling with an arbitrary number of firms. We examine both a firm's incentive to introduce mixed bundling and equilibrium tariffs when all firms adopt the mixed-bundling strategy. In the duopoly case, relative to separate sales, mixed bundling has ambiguous impacts on prices, profit and consumer surplus; with many firms, however, mixed bundling typically lowers all prices, harms firms and benefits consumers. (c) 2021 Elsevier Inc. All rights reserved.
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