The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic

This research sought to investigate the relationships between hotel attributes, well-being perceptions, attitudes, and brand loyalty in the hotel context considering the COVID-19 pandemic. The results of the study's data analyses revealed how tangible and intangible hotel attributes improved individuals' well-being perceptions before and during the COVID-19, as well as how these perceptions in turn influenced cognitive attitudes, affective attitudes, and brand loyalty during these periods. Furthermore, the moderating role of COVID-19 was identified in the link between well-being perceptions and cognitive attitudes and in the association between cognitive attitudes and affective attitudes. In light of these findings, a discussion and insightful implications for both theory and practice were provided. Finally, the limitations of the study and future research directions were addressed.

Automated summary

This study investigated the relationships between hotel attributes, well-being perceptions, attitudes, and brand loyalty during the COVID-19 pandemic. The results showed how both tangible and intangible hotel attributes influenced individuals' well-being perceptions and subsequently impacted cognitive attitudes, affective attitudes, and brand loyalty. The study also identified the moderating role of COVID-19 in these relationships, providing important insights for theory and practice in the hotel industry.