Journal
JOURNAL OF TRAVEL RESEARCH
Volume 61, Issue 6, Pages 1424-1436Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/00472875211026755
Keywords
quality of life indicators; performance measures; destination performance; canonical correlation analysis (CCA)
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This study examines the reciprocal relationship between objective quality of life indicators and traditional destination performance measures. Findings suggest that economic factors, education, and health indicators are strongly associated with performance measures of the tourism industry.
This study tests a reciprocal relationship between objective quality of life indicators and traditional destination performance measures over time. A set of 16 quality of life indicators (covering economic, social, and environmental domains) and a set of five destination performance variables of tourist arrivals and spending proxies were used to perform a canonical correlation analysis. This panel data represents observations from 105 countries during the period of 1995-2018. The findings confirmed that a reciprocal link exists between the two sets. Specifically, the results showed that economic factors, along with education, and health indicators are strongly associated with performance measures of the tourism industry. The article concludes with implications for destination managers and avenues for future research.
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