Journal
INDUSTRIAL MARKETING MANAGEMENT
Volume 97, Issue -, Pages 159-172Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2021.07.007
Keywords
Disruption; COVID-19; Crisis; Supply chain; Chaos theory; Strategic decision-making; Tactical decision-making
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Business-to-business firms faced unprecedented disruptions in global supply chains during the COVID-19 pandemic, leading to extraordinary pressure and the need for decision-making frameworks based on chaos theory to address immediate and long-term impacts.
Business-to-business firms have traditionally encountered disruptions, but the scale of the COVID-19 pandemic was extraordinary as it interrupted global supply chains by causing unprecedented shocks to supply and demand. Firms experienced extraordinary pressure and struggled to minimize the immediate and long-term impact of supply chains disruptions. Applying chaos theory, this study employs a single-case method to understand the disruptions to the business-to-business oil and gas supply chain. We make three major contributions. First, we examine firm decision-making during significant disruptions. Second, we use chaos theory to better understand the decision-making process. Finally, we develop a framework to explicate the decision-making process and provide guidelines for decision-making during disruptions. Our findings provide theoretical insights and have important implications for practitioners addressing supply chain disruptions during crises.
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