Journal
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES
Volume 165, Issue -, Pages 127-138Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.obhdp.2021.04.011
Keywords
Organizational stereotypes; For-profit; Non-profit; Organizational affiliation; Relational models; Attribution; Transgressions; Expectancy violation; Punishment
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This research demonstrates that transgressions committed by employees of non-profit organizations are judged more harshly by the public, as the organizational stereotypes of morality and warmth rub-off on individuals affiliated with them, leading to higher punishment expectations.
Transgressions committed by employees of non-profit (vs. of for-profit) organizations seem to be judged more harshly by the public. This research studies the underlying process of this relationship. We show that organizational stereotypes of morality and warmth rub-off from organizations to individuals affiliated with them (Study 1, N = 297). We show that stereotypes of morality and warmth predict expected communal sharing and market pricing behaviour. (Study 2, N = 300). Next, we identify downstream effects of this stereotype rub-off effect in case of transgressions. We show that communal sharing expectations elicit greater perceived expectancy violation and consequently higher punishment when employees commit transgressions (Study 3, N = 402). In sum, as a result of high perceived morality and warmth and subsequent expectations of communal sharing, transgressions of employees affiliated with non-profit organizations prompt increased expectancy violation in observers, leading to harsher punishment. Our findings have important implications for public relations management of non-profit organizations.
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