☆ 4.6 Editorial Material

Innovation in the digital economy: a broader view of its scope, antecedents, and consequences

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2021)

Journal

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Volume 49, Issue 4, Pages 627-631

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SPRINGER

DOI: 10.1007/s11747-021-00793-z

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